Your Digital Storefront

Turn Traffic Into Prepared Buyers

Dealer Lux builds guided online buying experiences for hearth, pool, & spa dealers,
designed around how customers research, compare, and decide before they visit a showroom.

Schedule Demo

Graphic showcasing guided buying experience for spa, pool & hearth dealers.

Trusted By

Built to Drive

Decisions,
Not Browsing

Fireplaces, pools, and outdoor living projects aren’t impulse buys. They’re researched, compared, and refined long before a showroom visit.

Most dealer websites aren’t broken. They’re built to publish content, not move decisions forward. Dealer Lux replaces static pages with guided evaluation paths that help shoppers:

Narrow options such as size, fuel type, and budget range

Compare offerings, options, and packages side-by-side

Understand scope, service area, and timelines

See what fits their space, lifestyle, and project goals

Arrive informed, confident, and ready for the next step

Designed For

The Realities of Your Business

Dealer Lux isn’t retrofitted ecommerce software. It’s purpose-built for specialty dealers. Our platform supports:

Complex, ever-changing catalogs and portfolios with regional variation

Promotions, OEM co-op programs, and MAP policies

Multi-location operations, lead routing, and service-area enforcement

Consultative sales models with long buying cycles

Ecommerce where it makes sense, such as accessories and supplies

Your website becomes a sales tool, not a bottleneck.

Smarter Marketing

Clicks Are Cheap, Progress Isn’t

Dealer Lux marketing makes every dollar work harder, routing organic campaigns and paid traffic into clear decision flows that qualify buyers before they reach your team.

The result:

More inquiries from buyers in your service area

Fewer wrong-fit projects

Higher close rates from web leads

See how Grand Traverse grew revenue 27% year over year →

Illustration showing how Dealer Lux moves website visitors through the decision journey

Real Storefronts

Real Results

Dealer Lux has been an outstanding partner to work with. Their support has made a noticeable difference in our daily operations at Southampton Hot Tub, and we genuinely appreciate how efficient and easy they make the process. We highly recommend Dealer Lux to any business looking for a dependable, high-quality partner.

Christine DiPaolo

Southampton Hot Tub

Our pool and spa dealership has been working with Dealer Lux for a few years now and have not been disappointed. The team is always responsive to any requests and takes care of them in a timely manner. Leads have increase and stress levels are down as I no longer have to fumble through managing my own website.

Josh Resh

Gallagher Pools and Spas

In the world of marketing it’s near impossible to find an agency/firm that actually delivers on their promises… My website lead flow has tripled since going live and we are closing more deals due to the fantastic interface spa software solutions provides. Looking forward to a long term relationship with Adam, Robert, Dylan and the entire team at Spa Software Solutions. Thanks guys for all your hard work and excellent customer service!

Cole Taylor

Southern Leisure

We’ve been working with the team at DealerLux for over 18 months now and could not be happier with their services. They take the headache out of keeping our site functioning and looking great. We get regular compliments on our site, which reflects the image that we strive for. The team is very accessible and a breeze to meet with on a regular basis. They offer related products and services that complement their core services, designed to enhance the marketing effectiveness and reach of your business.

Max Szczurek

California Hot Tubs

Beyond Software

A Long-Term Partner

We don’t just launch websites. We help them perform, year over year.

100% of surveyed customers rated their overall experience “Very Satisfied.”
Based on 2025 customer satisfaction survey responses.

Built to Grow

Your site evolves continuously, with ongoing improvements that refine performance, clarity, and conversion long after launch.

Here When You Call

Get direct access to knowledgeable people who respond quickly, understand your business, and stay accountable.

Real-World Guidance

Every recommendation is shaped by what’s working across our dealer network, so decisions are guided by evidence, not guesswork.

Our platform isn’t for everyone

Is Dealer Lux the Right Fit?

Built for dealers & builders who:

Aim to actively drive people into their showroom or toward a consultation

Value a system that improves over time, not a one-time website build

Specialize in spas, pools, fireplaces, or outdoor living projects